IT Zen – How to Create Harmony Across Leadership, Business and Technology

Organizations rely on technology to fulfill their mission, deliver quality service to their members and customers. Everyone talks about “IT is everyone’s business”, yet organizations continue to struggle to find true IT Zen – why? Ben and Gretchen will discuss their experience and observations to help organizations figure out what may be interfering with a more harmonious experience for customers and staff and the systems that support them.

INSTRUCTORS: Ben Muscolino, Founder & CEO, AMS Geek; Gretchen Steenstra, PMP, Director, Client Strategy/Strategic Consultant, DelCor Technology Solutions

Understanding the Payments Ecosystem Of your Association/Nonprofit

Understanding the Payments Ecosystem is a crash course in 5 easy modules to educate participants on what you need to know about credit card and ACH processing, how it integrates into your AMS and other platforms, and assists with reducing checkout friction, minimizing risk, all while learning how to negotiate your fees from a position of power.

INSTRUCTORS: Julie Duncan, VP Sales, Association Practice Leader, UST; Wade Tetsuka, CPA, President, UST

Membership Engagement – Pass The Pen

Highly relevant and engaging content is in ultra-demand as associations are trying to find meaningful connections with their constituents to boost their membership value. How do they produce content on a year-round basis that resonates with members and keeps them engaged? That’s where member-created content comes in. Members are often an untapped resource of knowledge, ideas, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility, but with the appropriate strategy, member-created content can increase engagement through elevated experiences and building stronger connections that last.

INSTRUCTORS: Michael Candela, Executive Vice President, Multiview